Selected work

Proof, not promises.

A selection of the work our team delivers across the group — strategy, bids, digital, research, marketing, talent and more.

How to read this

Representative engagements.

PUSH brings together senior people with a deep track record across demanding sectors. Out of respect for our clients, names and figures are withheld or anonymised — the engagements below are representative of the kind of work we do and the outcomes we work towards.

PUSH BidsGovernment & public sector

A complex government tender, won on the criteria.

Challenge

A multi-envelope RFP with a demanding compliance schedule and a tight submission window.

What we did

End-to-end bid management — compliance matrix, win themes, and a fully multilingual technical and financial submission built around the scoring criteria.

Outcome

A fully compliant, on-time bid that scored competitively and advanced to the shortlist.

PUSH Strategy HouseFinancial services

An operating model rebuilt for accountability.

Challenge

Overlapping mandates and slow decisions across siloed functions.

What we did

A target operating model with redesigned structure, decision rights and governance — delivered hand-in-hand with the leadership team.

Outcome

Clearer ownership, faster decisions, and a phased roadmap the client could actually execute.

PUSH DigitalProfessional services

Manual reporting, automated end to end.

Challenge

Days lost every month assembling reports by hand from scattered sources.

What we did

An AI-assisted data pipeline feeding a live dashboard, with the repetitive steps automated away.

Outcome

Reporting cut from days to hours, fewer errors, and a single source of truth.

PUSH ResearchConsumer goods

A market-entry decision, grounded in evidence.

Challenge

A new-market opportunity with no reliable sizing or competitive picture.

What we did

Market sizing (TAM / SAM / SOM), competitor mapping and a feasibility study with clearly framed scenarios.

Outcome

A confident, evidence-based go/no-go — and a focused plan for entry.

PUSH MarketingScale-up

From no brand to a confident launch.

Challenge

A strong product with no identity, positioning or route to market.

What we did

Positioning, a full visual identity, a go-to-market plan and the launch campaign to carry it.

Outcome

A coherent brand at launch and an early, qualified pipeline.

PUSH Strategy HouseEnergy

Business continuity, made audit-ready.

Challenge

Gaps in business-continuity and crisis readiness against ISO 22301.

What we did

A continuity framework, crisis playbooks and live drills aligned to ISO 22301.

Outcome

An audit-ready continuity posture and a team confident under pressure.

PUSH TalentRegulated industry

The right specialist hires, faster.

Challenge

Hard-to-fill specialist and leadership roles slowing a critical programme.

What we did

Targeted executive search and technical sourcing, with structured assessment and shortlisting.

Outcome

Quality shortlists in weeks, and key roles filled without compromising the bar.

Confidentiality. Client names and commercial details are always kept strictly confidential. We're glad to talk through relevant experience in more detail under NDA.

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Based inCairo, Egypt · Serving clients worldwide
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